For a fashion show with an important message, Sana Klinikum Lichtenberg and GHD / OTB rolled out the red carpet for particularly strong women.
ENJOYMENT OF LIFE – the motto of this unique fashion show.
Formerly breast cancer affected women between 30 and 60 years of age presented the spring collection 2020 of lingerie and swimwear with accessories that give a new body feeling and self-confidence to about 200 invited guests from politics, economy and society.
The evening was hosted by the enchanting presenter Claudia Lauer (link https://www.facebook.com/Claudia-Lauer-1778604235762606/) . She too was one of the victims of this treacherous disease – but with her unbridled courage she has already been able to overcome it twice successfully. She shared her experiences with us in her book „Achterbahn ins Leben“.
We are still extremely impressed with the joy of life, with which the models concerned as well as many of the guests present accepted the topic and faced this illness with much positive energy.
We are very happy and proud to have been part of this event.
Our INHOUSE Agency B-Event took over the advisory and participatory function in the planning and conception of the content, the entire implementation / equipment of the event, the coordination of all involved departments and trades, media partners and thus acted as a holistic interface.
The technical planning and implementation of the entire project was carried out by colleagues from our technical disposition B-Musik in close cooperation with the project management.
A major challenge was to convert the premises used into a full, high-quality and individualised event area within an extremely short time window and then dismantling it again. Thanks to short and effective communication and detailed coordination / planning, this was successfully realised.
We think the result and the great response speak for themselves.
Thank you very much for your trust and the great cooperation.
See you next time.
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GHD – Gesundheits GmbH